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Creative Director (Copy)
"Illinois Lottery + NHL"
Social + Influencer + OLV
The Insight:
Illinois sports fans love the Chicago Blackhawks. The Illinois Lottery wanted to leverage this passion point to show fans that Anything's Possible.
The Plan:
With the help of Chicago Blackhawks "heartthrobs" Patrick Sharp and Patrick Kane, we created Anything's Possible moments for Blackhawks fans.
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