Follow The Gold
- Aaron Frye
- Apr 16, 2014
- 1 min read
We joined forces with Chicago Blackhawks Forward, Patrick Sharp, to help launch our St. Patrick's Day Raffle and celebrate the holiday. Our Illinois Lottery Leprechaun used the power of dance to encourage pedestrians on Michigan Avenue to follow him to the gold. The Leprechaun lead them to the Blackhawks' Store where Olympic Gold Medalist, Patrick Sharp, welcomed them with kind words and St. Patrick's Day Raffle Tickets.
Recent Posts
See AllMany brands take a passive approach to sports sponsorships. They purchase in-stadium signage and call it a day. I challenged the team to...
To launch our new "Hit or Miss" draw game, I developed a concept that turned Chicago Bulls Forward, Jimmy Butler, into Officer Buckets....
Riding the "buzz" of the Winter Olympics, we partnered up with Patrick Sharp and the Chicago Blackhawks to create an Olympic themed brand...
Comments